週次 |
日期 |
單元主題 |
Week 1 |
3/02 |
Intro: What is Strategy? |
Week 2 |
3/09 |
External Analysis / Porter's Five Forces / Global Aircraft Manufacturing |
Week 3 |
3/16 |
Positioning strategy / macro environmental factors / Apple |
Week 4 |
3/23 |
Internal analysis / eHarmony |
Week 5 |
3/30 |
Resource dynamics / McKinsey |
Week 6 |
4/06 |
**NO CLASS** Public holiday |
Week 7 |
4/13 |
**NO CLASS** Individual coaching & project discussion |
Week 8 |
4/20 |
Group Presentations |
Week 9 |
4/27 |
What is corporate strategy? |
Week 10 |
5/04 |
Horizontal diversification / Disney |
Week 11 |
5/11 |
Vertical integration / Opec Plastic |
Week 12 |
5/18 |
Better off test / Disney-Pixar |
Week 13 |
5/25 |
Strategy & Context / Facebook-Whatsapp |
Week 14 |
06/01 |
Globalizing and firm's strategic mindset / Global Wine War |
Week 15 |
6/08 |
Quiz |
Week 16 |
6/15 |
Final Group Presentations |
Week 17 |
6/22 |
Course Wrap-up |
Week 18 |
06/29 |
**NO CLASS** Individual coaching & project discussion |