課程資訊
課程名稱
策略管理
Strategic Management 
開課學期
106-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
韓廷允 
課號
GMBA7100 
課程識別碼
749EM1220 
班次
 
學分
3.0 
全/半年
半年 
必/選修
必修 
上課時間
星期五A,B,C(18:25~21:05) 
上課地點
玉山廳 
備註
本課程以英語授課。
限GMBA班學位生
總人數上限:66人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1062GMBA7100_ 
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課程概述

To succeed in the future, managers must develop the resources and capabilities needed to build and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategy and the process of strategic management through lectures, readings, discussion and case analyses. The emphasis is on the formulation and implementation of strategy at business and corporate levels for different types of firms across industries. 

課程目標
待補 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
另約時間 備註: Friday 2:00-4:00 pm, COM BLDG 2, Room 1103  
指定閱讀
待補 
參考書目
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
3/02  Intro: What is Strategy? 
Week 2
3/09  External Analysis / Porter's Five Forces / Global Aircraft Manufacturing 
Week 3
3/16  Positioning strategy / macro environmental factors / Apple 
Week 4
3/23  Internal analysis / eHarmony 
Week 5
3/30  Resource dynamics / McKinsey 
Week 6
4/06  **NO CLASS** Public holiday 
Week 7
4/13  **NO CLASS** Individual coaching & project discussion 
Week 8
4/20  Group Presentations 
Week 9
4/27  What is corporate strategy? 
Week 10
5/04  Horizontal diversification / Disney 
Week 11
5/11  Vertical integration / Opec Plastic 
Week 12
5/18  Better off test / Disney-Pixar 
Week 13
5/25  Strategy & Context / Facebook-Whatsapp 
Week 14
06/01  Globalizing and firm's strategic mindset / Global Wine War 
Week 15
6/08  Quiz 
Week 16
6/15  Final Group Presentations 
Week 17
6/22  Course Wrap-up 
Week 18
06/29  **NO CLASS** Individual coaching & project discussion